The Hotusa Group
The Hotusa Group is currently a dynamic, expanding organisation with over 40 years' experience and formed of a pool of companies from diverse spheres of the tourism sector. The embryo and hub of the Hotusa Hotels group is a hotel consortium created in Barcelona in 1977 which today positions itself as the world's number one independent hotel consortium.
Welcome from the President
With over 40 years of experience, today Hotusa Group can present itself to its team of customers, providers, partners and before the world of tourism in general as a solid organisation which achieves growth while moving with the times. It can demonstrate tradition and consistent effort, service, creative spirit and innovation for which we are very proud.

Hotusa Group is a reality. The realities and works are born from the projects. Projects are born from ideas. And ideas are born from ideals. That is why the Hotusa Group cannot deviate from its ideals because it was born from them and because they are what give us our daily strength.

Since our inception, Hotusa Group has ended each and every financial year with positive results. Without fail. But, although this is important, I believe that the true value is that those profits have not been distributed among the shareholders, but reinvested year after year to reach new business goals, to generate economic growth, create new jobs, and ultimately improve the conditions and quality of life of the places where we work.

Therein lies one of the values of this tourist group that was born from the excitement of a small group of people who today continue to excite the 3000+ workforce of our companies and our hotels.

I believe that Hotusa Group embodies the perfect combination of strength and flexibility. It may seem contradictory, but both are our defining values. Hotusa has the strength built up over the years of experience and tradition; and at the same time it enjoys the flexibility that is indispensable to constantly innovate and quickly anticipate the changes in trends and the market. Always rethinking, always advancing; because the business world knows that it is like riding a bicycle: if you stop for a moment, you'll fall off.
Amancio López Seijas
President of Hotusa Group
  • 2022
  • 2021
  • 2020
  • 2015
  • 2014
  • 2013
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
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  • 2002
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  • 1978
  • 1977
  • Keytel, the first alliance of independent hotels
    Hotusa Group merges its two companies, Hotusa and Keytel. The latter becomes the first alliance of independent hotels. The Eurostars Grand Marina 5* GL in Barcelona, the company’s flagship hotel in the Mediterranean city, celebrates its 20th anniversary.
  • Multi-brand consolidation of Eurostars Hotel Company
    Eurostars Hotel Company consolidates its brand structure by introducing Aurea Hotels, which joins the existing chains Eurostars Hotels, Exe Hotels, Ikonik Hotels, Crisol Hotels and Tandem Suites & Apartments.
  • Salvemos el turismo (Let’s Save Tourism)
    Launch of Salvemos el Turismo (Let's Save Tourism), an initiative that aims to reflect on what we can/should do to support the recovery of the tourism sector, taking guidance from authorised, expert voices.
  • Grupo Hotusa has opened its new central headquarters in Barcelona. This historical building, Myrurgia former perfume factory, hosts over 400 workers from different companies of Grupo Hotusa.
  • The Spanish government awards Amancio López the Tourism Merit Medal in recognition of the internationalisation and growth of the Hotusa Group.
  • Eurostars opens its 70th hotel and consolidates its growth with the opening of new five-star hotels in Brazil and Cuba.
  • The hotel operations division experiences a process of great expansion and exceeds the 100 establishments mark.
  • The Hotusa Group arrives in China.
  • Two of the company's flagship hotels open their doors, both of which are five-star hotels: Eurostars Madrid Tower Hotel and the Eurostars Grand Central in Munich.
  • The Hotusa Group is awarded the Prince Felipe Prize for Tourism Excellence, an acknowledgement granted by the Ministry of Industry, Tourism and Trade of Spain.
  • The company enters the US market with the purchase of two hotels in Manhattan, which become part of the Eurostars chain.
  • With the acquisition of a hotel in Mexico City, the Hotusa Group hotel division crosses the Atlantic for the first time.
  • The portfolio of Hotusa Hotels reaches 1500 establishments in around thirty countries. Turnover increased by 45%. The Eurostars Hotel chain is officially launched which starts off with a portfolio of 29 establishments in five countries.
  • Strong growth in the group's hospitality division, which goes on to operate more than 40 establishments directly. The Hotusa Group joined Alianza Exceltur and acquires 50% of the reservations portal.
  • Hotusa Hotels becomes Europe's leading hotel consortium with more than 1000 partner hotels and a reservation centre that has a turnover of 92 million and nearly three million stays booked each year. These are the figures of a 25-year-old company. Also, the Group manages a five-star hotel for the first time: the Grand Marina Hotel located in the Barcelona WTC. The establishment opens its doors on a symbolic date: 20-02-2002.
  • The group opens new sales offices in Austria and Greece. With the operations of Hotel Domus Áurea de Roma, the group embarks on its journey in international hotel operations.
  • The amount of reservations of Hotusa Hotels reaches another landmark: 10,000 million pesetas (60 million euros)
  • The company becomes a shareholder of the Keytel hotel representative.
  • The establishments of Familia Hotels is integrated into the structure of Hotusa Hotels. With the direct management of the Monte do Gozo Holiday City, a large residential complex with around 500 rooms in Santiago de Compostela, the group began its journey in directly managing and operating hotels.
  • The company Diana Hotelera was formed to group together the establishments that the company will manage directly. It is the embryo of the current hotel division.
  • The company's growth reaches record levels: one million stays reserved annually through Hotusa Hotels.
  • Spain, Portugal and France already have their own Purchasing and Booking centres.
  • The first international sales office opens in Rome.
  • The Hotusa Hotels Purchasing Centre is launched.
  • International expansion begins. First hotel partners outside Spain: Italy and Portugal.
  • The first Hotusa Hotels General Meeting is held in the Barcelona locality of Castelldefels.
  • The founding members invite the rest of the partner hotels to become involved as shareholders which constitutes the first Hotusa Hotels Council.
  • The embryo of what would be the Central de Reservas (Booking Centre) was implemented and the first associated hotels are incorporated into Hotusa Hotels.
  • Hotusa Hotels is born (Hoteles Turísticos Unidos S.A.) with a portfolio of three hotels.
  • React to market demands and new challenges with agility and speed. Position ourselves as an ideal company for young professionals aiming to have a lengthy career in the tourism sector.
  • Solidify our position as a leading company in the tourism sector by establishing a dynamic of upward progression. Promote growth based on talent, innovation and work.
  • Be part of the different processes and value areas in which hotel management, distribution and hotel services are included.
  • Growth and reinvestment
    Hotusa Group is an ever-evolving company. Year after year, the business group stands out for its growth, making reinvestment part of its hallmark.
  • Dynamism
    Hotusa is a dynamic, young business group, which aims to react with agility and speed to market demands and strives to anticipate these changes.
  • Innovation and technology
    Technological innovation is one of the company’s main values, and the group is always keen to explore new terrain and new possibilities.
Our record of achievements
  • Prince Felipe
    Award for Excellence in Tourism
  • Carlos Ferrer Salat
  • Best Business Initiative 2012
  • Medal for Merit in Tourism
    D. Amancio López Seijas
  • Business Trajectory
    D. Amancio López Seijas
  • ‘Vasco Da Gama’
    D. Amancio López Seijas
Meet us